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During the launch of a new swimwear brand Karayani I made a product seeding among opinion leaders. For the collaboration I didn't choose just bloggers but successful professionals with their own audience from 5 to 300 thousand followers. I asked every woman for a free publication with Karayani swimwear. Eventually the brand was covered by a PR-director of a large beauty company, famous artist, interior designer, fashion lecturer, fashion stylist and others. The media outreach was more than 500 thousand unique users.

Thanks to my work, a Karayani swimsuit appeared in P-Lo rapper's video for the song Hella Fun (more than 970 thousand views on YouTube).
Moscow, 2019
Karayani
Communication with opinion leaders + product seeding

opinion leaders' publications

24
PR value

480 000 rub
YouTube views with the product
1 mln
Made on
Tilda