A Swedish company IKEA and an American streetwear brand Stampd have launched SPÄNST collection. To present the global campaign locally, the production team brought together local street artists and invited them to do several collaborations. The presentation's headliner and calligrapher Roma Bantik prepared a large-scale installation and made the customization of guests' clothes during the event.
I formulated the main message and broadcasted it to the audience through the media and influencers. As a result, we received more than 50 publications in media outlets, and more than 500 stories and posts in social media of the shopping center visitors.
