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During MEGA Belaya Dacha Redevelopment project there is a QR library on walls under reconstruction space. My task was as searching partners to draw an attention to library and shopping mall as making content for QR codes.

In realised project I made links on partners posts about food, restaurant apps recommendations, own content with recipes, interview with chiefs, playlists and lifehacks. I managed partnership with Glamour and How To Green media as well as Storytell audiobooks campaign.

Moscow, 2019
MEGA
Belaya Dacha
marketing vision / public relations/
content making / audience oriented

Total number of coverage by now: 78
Total PR value: 2 580 000 RUB
Media outreach: 370 761


Aimed content and partners' match-making
Made on
Tilda