Formerly known as J.Knits, a local knitwear brand has developed into a fashion company that produces other kind of clothes, too. Their style has evolved into a more sophisticated look. The new name, Around, underlines that the brand's pieces might suit every scenario in customers' lives and also take care of them.
According to
Around's conscious agenda, the brand has changed standard packaging to linen bags and started a trade-in program for their beanies line.
The other project is a launch of
Around's online store. This task included users' scenarios development, web design, product cards shooting, writing product descriptions.
